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River Landing Marketing Strategy

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The River Landing Marketing Strategy was developed as a comprehensive marketing strategy and branding for the south downtown re-development project during both construction and operational stages. The strategy assists the City in marketing the parcels of land to be developed and will assist urban and landscape designers in developing appropriate streetscape themes. Once operational, the strategy will be employed to promote recognition and awareness of the development, maximize pedestrian traffic, attendance, and use of public facilities, enhance sales of products and services of "tenants", and infuse pride and enthusiasm.

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